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Research papers
Creators in their own 'write'
In 2011, Meredith Corporation wanted to invigorate and transform The Ladies' Home Journal to reach a younger and broader audience. They came up with an innovative idea: allow readers to produce the majority of its articles. Meredith turned to their...
Catalogue: Congress 2012: Accelerating Excellence
Authors: Britta C. Ware, Manila Austin
Company: Communispace Corporation
September 13, 2012
Research papers
Lessons from the front lines
Consumers in BRIC markets account for nearly one-third of the world's online population and experiment with social media more broadly than other consumers. Market researchers hoping to use the Internet to attract, involve, and learn from these...
Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Authors: Manila Austin, Katrina Lerman
Company: Communispace Corporation
October 26, 2011
Research papers
Cultural differences: Draw or barrier?
This presentation summarizes research findings on cultural differences across Communispace-run multinational communities, and extends previous research by exploring how members of multinational communities engage in specific research activity types,...
Catalogue: Online Research 2009: Online Panels & Beyond
Author: Manila Austin
Company: Communispace Corporation
October 29, 2009
Research papers
